Mobilization event for the Championship “No violence, just pleasures!” promotes family interaction in Morro dos Prazeres

Last Saturday, the 20th, a mobilization event took place at Morro dos Prazeres for registrations for the football championship and “No Violence, only Pleasures!”, which is sponsored by Avon. The event aimed, in addition to mobilizing the community to register for the championship, to generate interaction between adults and children, parents and children in the community. Residents get involved in old-time games, a quiz about the video “Minha Vida de João” and lots of music. The exhibition “Ô Coisinha so Bonitinha do Pai”, by photographers from Santa Marta, was also part of the event. The launch of the “No Violence. Just Pleasures!” It will be on September 17th, at Prazeres Court, starting at 9 am.

The championship is a mobilization tool for a community campaign that aims to promote the prevention of violence against women and children in the community. Since June, Promundo has been developing this project which is carried out with a group of around 20 people, most of them men, who participate in awareness-raising workshops to act as community agents to disseminate the campaign.

The campaign aims to generate reflections and questions about norms that produce differences in decision-making power between women and men, as well as the reproduction of violence linked to gender patterns, and behaviors that naturalize the use of force against women and children and alienate parents' relationship of care and affection with their children.As part of the evaluation process of this intervention, a quantitative survey with a household sample of 152 men and 101 women was carried out in June and July to assess gender relations in the community. In November, a new round of data collection will be carried out to assess the impact of the action.

The campaign is also based on a survey carried out by Promundo called “Fathers and Daughters”, carried out in 4 communities in Rio, which investigated how relationships between fathers and daughters can influence the empowerment of girls. To complement the data from this research, a consultation was recently carried out in Morro dos Prazeres with boys only about their relationship with their parents. This data will be used to feed the campaign’s action and mobilization strategies.