The Ring the Bell campaign (“Give it a ring” in Brazil) will be launched worldwide on March 8th and aims to bring together, by November, 1 million promises made by men to engage in tangible actions to prevent violence
Rio de Janeiro, March 4 — Right now, a global wave, fueled by unprecedented protests in India, is growing to support an end to violence against women. To take this movement forward, Breakthrough, a global organization that works to guarantee human rights, today announces the launch of the global campaign “Ring the Bell”, which will be carried out in Brazil by the Promundo Institute, under the name “Dê one touch". The objective of the campaign is to engage men in the fight to end violence against women. Between March 8 and November 25, “Ring the Bell” will bring together 1 million pledges made by men pledging to take concrete actions to build a safer world for women and girls.
The global campaign will be officially launched on March 8, International Women's Day, during the 57th session of the United Nations (UN) Commission on the Status of Women, which will focus on preventing violence against women around the world. . Coordinated real-time and social media communication actions will take place in Delhi, Johannesburg, New York and Rio de Janeiro, calling on men to make noise to stop or challenge violence against women.
The global “Ring the Bell” campaign began in India in 2008 under the name “Bell Bajao” (“Ring the Bell” in Hindi). It consisted of a multimedia and direct action campaign calling on men to ring the doorbell – literally or figuratively – to stop domestic violence. “Bell Bajao” reached more than 130 million people through multimedia outreach, in addition to 7.5 million people on the ground, and trained 75,000 young people to defend women's rights. The campaign won many awards around the world, including the Silver Lion at Cannes, and was adapted in China, Vietnam, Pakistan, among others. “Bell Bajao” successfully challenged norms and transformed behaviors, helping to place domestic violence as a public issue and collective responsibility.
In partnership with the Clinton Global Initiative, the campaign is launching worldwide – and expanding its focus. “Violence against women and girls is the most widespread and socially tolerated human rights violation. Relying on laws alone is not enough. Collective action to transform norms is the only path to ending violence against women and building safe, prosperous homes, families and nations,” says Mallika Dutt, president and CEO of Breakthrough. “We need to use this moment to make clear the connection between gender inequality at home and violence against women in public spaces. And – like those who took to the streets in Dheli – more and more men must be partners and leaders in ending discrimination and violence in their own homes and social circles.”
World leaders such as UN Secretary General Ban Ki-Moon have already joined the campaign. “Give it a Touch” asks men to commit to speaking out against violence in their homes, communities and workplaces to spread the message that violence against women is unacceptable, to advocate for new workplace policies that focus on women's safety and security and/or offer corporate resources and expertise in other types of support to generate knowledge and action.
Violence against women is a global pandemic:
• Worldwide, at least one in three women and girls is beaten or sexually abused at some point in their lives;• Six out of 10 Brazilians know a woman who has been a victim of domestic violence;• More than 600 million women live in countries where domestic violence is not a crime;• Ligue 180 records a 53% risk of death in reports of violence against women;• In approximately one-third of female homicides, victims are killed by intimate partners;• A woman is assaulted, usually by a partner, every 15 seconds in the USA;• Women between the ages of 15 and 44 are at greater risk of being raped or suffering domestic violence than they are at risk of developing cancer, being involved in car accidents, war and contracting malaria combined;• Domestic violence costs the U.S. more than $9 billion a year.
“Imagine a world in which violence against women and girls is rare, unacceptable and considered an aberration,” says Tatiana Moura, Director of the Promundo Institute. “Here, in Rio de Janeiro, we can begin a point of global transformation, which will make that world a reality.”
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Breakthrough (breakthrough.tv) is a globally recognized leader in the creative and innovative promotion of human rights and social transformation. Working from headquarters in the US and India, the organization creates cutting-edge popular culture, including online games and innovative music videos, designed to bring human rights issues and values to the forefront. These multimedia campaigns – in conjunction with our in-depth trainings of youth, public servants, and community groups – have awakened new generations of leaders to act for local and global human rights. For more than a decade, we've covered critical issues including violence against women, immigrant rights, HIV/AIDS, and racial justice.
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Founded in 1997, Instituto Promundo is a Brazilian organization with offices in Rio de Janeiro, Brazil, Washington, DC, the United States and Kigali, Rwanda. Promundo's mission is to promote non-violent and equitable masculinities and gender relations in Brazil and internationally. Although we are registered as independent NGOs in each country, the three Promundo offices act as one organization, sharing the same mission, objectives, communication and advocacy actions. A ranking carried out by the organization Philantropedia, with evaluation by 77 experts, identified Promundo as the only Brazilian institution and the seventh among 14 organizations highlighted worldwide for their high-impact work in the field of preventing violence against women.
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